• We support the well being of our community and recognize the basic human right of every employee to live a dignified life.

• All our emloyees have access to healthcare and basic education.

• We will empower and encourage our employees to reach their full potential.

• Our brands must spread the power of optimism and promote a healthier way of living.

• We will inspire healthier communities by educating them about the benefits of enjoying rooibos tea, as part of a healthy lifestyle.

• We will produce our rooibos in such a way as to cause no unnecessary harm to the environment.

• Our product will be free from plastic and pesticides.

• Our business will inspire others to implement lasting solutions to counter the environmental crisis we all face.

• We will produce rooibos to meet today’s needs without compromising the ability of future generations to meet their needs.

• We all need clean air to breathe, fresh water to drink, and places to live that are free of toxic substances and hazards.

• We recognize that collaboration may not change the world in precisely the way we intended, but it can still change the rules of the game in a positive way. In essence we must all be "Game Changers".

• We will form partnerships with like minded companies that make sense for all parties, whether the primary interests be commercial, environmental, or social. 

• Success may come from unexpected directions. Be ready to embrace it—and build on it.

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